Get More Business By Using Local Mobile Marketing
Marketing to people can be done now in a variety of ways. If you have a business, then you should look into mobile marketing. This allows you to market to potential customers through their mobile devices.
Getting started with this type of marketing is a lot easier than you think. Keep reading!
The competition among the major mobile carriers like Sprint, AT&T, and Verizon are making it very easy for local consumers to gain access to the internet via a mobile device. The vast majority of your targeted local consumers have data and text message plans on their mobile devices.
This means that with the right mobile marketing strategy, you can communicate your promotions with them via multiple channels. If you want to keep local consumers opted-in on your mobile campaign lists, then don’t make your messages too large or full of images. Mobile users are on the go, so it is best if you just keep it as simple as possible. If you must post a long message, it is good practice to just summarize it and then provide a link that leads to a mobile optimized website or landing page where they can get more information about your message.
If you already have a digital mailing list of existing customers, you should ask these customers if you can have their cell phone numbers. Offer to give them something in return like a coupon or a free sample. Make sure that you tell them you’re keeping their numbers private and under no circumstances should you ever use their numbers for anything but your marketing. You could get in some trouble if you give their numbers to others.
Some Local Mobile Marketing Best Practices……
You don’t want to be annoying when sending your promotions to local consumers, so don’t send people messages during awkward times. If you are building local marketing lists in other areas, be sure that you schedule your campaigns according to the local time zones. It would not look cool if you are awakening potential customers just for them to see an advertisement. It is best to pick a good time, perhaps around lunch time or so.
Make sure that before you have an event, like a sale, that you inform your customers a few hours before it happens. This way, people will have time to get ready to check it out. Don’t let them know right when it starts because they won’t be able to change their plans. You also should be careful about sending a reminder too far in advance because people may forget about it.
Never spam your potential or existing customers by sending multiple messages on a daily basis. You will get a very bad reputation and people will spread word very quick on all social media sites. Not only is it annoying, it can get you in some trouble. You don’t want to start making enemies with your customers and the mobile providers. People have been sued for spamming networks so you really need to be sure that you’re sending messages when they’re appropriate and don’t send them too often.
Allow people to opt out of your messages. If you do not, then people will start complaining and this can cause you a lot of trouble. Having the option to opt out can also help people to trust you more. You have to be sure you honor their request because if you generate enough complaints you can get into trouble with mobile carriers.
Mobile marketing is a local marketing strategy that will get you more business. Use the tips here to help you get started. If you are looking to get started in mobile marketing go to MogulMediaSolutions.com and take your business to the next level.